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Outdoor Advertising Report 2016
Outdoor Advertising Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people.
| Topic | Vietnam outdoor advertising |
| Objective | Understand Vietnamese comprehension and their judgement about recent outdoor advertising types |
| Sample | – 1,155 respondents – People who have seen outdoor advertising within 1 month |
| Research methodology | Online survey |
| Timeline | Sept 29th, 2015 to Nov 9th, 2015 |
| Questionnaires | 12 questions, in which: – 3 main questions related to the topic to understand about:
– 9 questions related to respondents information. |
Key Findings of this survey:
Content | Key Finding | Generally | Particularly |
| 1 | Frequency of seeing outdoor advertising | •Compared to 1 year ago, people tend to see outdoor advertising more often, especially those who travel by bus •Roadside billboard is the most frequently seen type of outdoor advertising | •About 70% of respondents see outdoor advertising more frequently than last year. The rate seems to be higher for females than males •People traveling by bus tend to see outdoor advertising more frequently compared last year •Roadside billboards are seen most frequently, with 84% of respondents see everyday |
| 2 | Comment of outdoor advertising | •Roadside billboard is considered most effective, advertising on buildings has the best design, and advertising on bus is most creative •While advertising in wet market is considered most informative, advertising at store is most helpful and reliable, and electronic billboard is seen as most attractive | •About 45% of respondents consider roadside billboard is the most effective, 30% of respondents think that advertising on buildings has good design and 26% of respondents agree that advertising on bus is most creative of all •Electronic billboard is seen as most attractive, with 15% of respondents consider so. While 14% of respondents agree that advertising at store is most helpful and 13% of respondents think that advertising in wet market is most informative. |
Internal report for Vietnam outdoor advertising 2016 is available from here
Vietnamese Lifestyle Survey Report 2016
Vietnamese Lifestyle Survey Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle
| Topic | Vietnamese lifestyle in general |
| Objective | Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income |
| Sample | •906 respondents |
| Research methodology | Online survey |
| Timeline | September 11th, 2015 to October 30th, 2015 |
| Questionnaires | 15 questions, in which •6 main questions related to the topic to understand about: – Activities participation – The most attractive promotions – Product or service advertisement – Evaluation on advertising channels •9 questions related to respondents information |
Key Findings of this survey:
| No. | Content | Key Finding |
| 1 | Activities participation | •Most participated activities were going to a coffee shop or a shopping mall |
| 2 | The most attractive promotions | •Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age |
| 3 | Product or service advertisement | •Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice |
| 4 | Advertising channels evaluation | •「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel |
Internal report for Vietnamese Lifestyle Survey Report 2016 is available from here
JETRO published 'Cosmetics and Personal Care product in Vietnam' Report
JETRO published ‘Cosmetics and Personal Care product in Vietnam (Jan 2017)’ report that B&Company Vietnam was assigned by JETRO Hanoi Office to conduct this survey on their website.
(Only in Japanese language)
Banking Service Report 2016
Banking Service Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service
| Topic | Customer behavior of retail banking in Vietnam |
| Objective | Understand Vietnamese customer behavior in bank usage, customer’s future intention and effective approach to potential customers |
| Sample | – 1,323 respondents – People who have done any activities that related to banking service |
| Research methodology | Online survey |
| Timeline | Dec 28th, 2015 to Jan 25th, 2016 |
| Questionnaires | 18 questions, in which: – 10 main questions related to the topic to understand about: – Bank using behavior – Customer satisfaction & future intention – Approach to customers – 8 questions related to respondents information. |
Key Findings of this survey:
Content | Key Finding | Generally | Particularly |
| 1 | Bank Using Behavior | •Most popular banks are Vietcombank, Agribank, Vietinbank, BIDV, DongA Bank, Techcombank, Sacombank •More than 60% of people use basic services such as money transfer/receive and bank card | •More men make insurance investment or use bank loans compare to women, while women tend to use saving accounts more than men |
| 2 | Customer Satisfaction & Future Intention | •Around 70% of people are satisfied with the services of their most frequently used banks, and they are very likely to continue using or introduce to others | •People rate their likelihood to continue using or introduce to others the current bank at an average 4 point out of 5 |
| 3 | Approach to Customers | •72% of people know their current bank via their friend/ relatives •Bank location, Bank staffs attitude and Interest rate are the top criteria that consumers consider when choosing a bank | •Women are more affected by word of mouth than men since many women know bank information via School/ workplace and relative/ friend sources compared to men |
Internal report for Banking in Vietnam 2016 is available from here
JETRO introducing Vietnam Food Service Industry report
This March, Japan External Trade Organization (JETRO Vietnam) has released the report capturing the full landscape of food service industry in Vietnam with the purpose to advance this dynamic market. Under JETRO’s request, the research was conducted by B&Company Vietnam, thoroughly covering from legal procedures for new entrants to current market trends, potential opportunities as well as challenges, and full insight into Vietnamese dining behaviors.
For the full report, please follow this link on JETRO’s website (Japanese version only), or click “Download” button below for our English version of the survey result for Vietnamese dining-out habits.
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t: 84-8-3910-3913 | f: 84-8-3910-3921
Vietnam Television Service Report 2014
1. What is highlighted in this issue?
- In addition to the comprehensive analysis of the market itself, the issue covers a section of Vietnam Television Service Background that have significant impacts on the industry.
- B&Company also analyzes how the digital infrastructure and demographic features in Vietnam will likely create change the landscape of Television Service Industry in the next few years and various opportunities of foreign investment and sales in each portion of Television Service’s value chain: TV content, TV channel, TV broadcaster.
- B&Company’s analysis guides new entrants to acknowledge market entry model of each above portion. Finally, important lists which are consolidated for this report will offer contact points and TV content database of the industry.
2. Further information
This report was developed in the period of December, 2014. This report aims to inform the reader insights of market landscape and trends in the coming years. The currency conversion rate used for the report is 1 USD=21,400 VND.
As the first Japanese market research firm in Vietnam, we understand business context and win customers’ trust by providing:
B&Company
- Top Tier Problem Solving
- Quality Assurance
- Language Barrier Free
- Local Specialization
Should you require any queries or any further information, please do not hesitate to contact us for further assistance via email info@box5474.temp.domains or telephone (84) 4 3978 5165 or (84) 8 3910 3913.
Brands Asia Vietnam Report 2014
1. Project Overview
The cross-regional “Brand Asia 2014” project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands’ overall strengths, measure image trends, analyze customers’ perceptions and other factors that has influence on brands’ performances. It was conducted in 27 large cities of 12 Asia countries from December 2013 to January 2014 by 3 data collection methods: Internet survey, Street catch and Telephone. Within 100 researched brands, 60 global brands are commonly selected for 12 countries and divided into 10 industries: 1)IT/Electronic (IT/Electronic), 2) Food/Drink, 3) Internet-related, 4) Sporting good (Sporting), 5) Automaker, 6) fast-moving consumer goods (FMCG), 7) Restaurant, 8) Finance, 9) Clothing/Fashion items (Clothing) and 10) Diversified. The rest 40 local brands are differently selected by particular country (some of them may be international brands).
2. Key report issues
“Brand Asia Vietnam 2014” report analyzes data collected from “Brand Asia 2014” project serving 2 main objectives:
– To analyze, evaluates and compares average industry strength and brand strength of major industries and brands in Vietnam and different country groups on various factors including performance, brand awareness, image, quality and most popular media channels.
– To present the results and analysis in the manner which support and facilitate marketing, investment as well as other insight research activities about brand strengths and characteristics.
3. Key findings
a. Industry awareness highly differentiates between developed group (Group A) and developing group (Group B)
Country group is classified based on national economic indicator GDP per capita. Group A includes Taiwan, Korea, Japan and Singapore. Group B incudes Myanmar, India, Vietnam, Indonesia, Thailand, China, Malaysia and Turkey. From the result, brands in Group A generally have far better brand awareness then they do in Group B especially in Restaurant and Clothing industries. Brand awareness in Vietnam is significantly lower than other countries in Group B in which Finance and Clothing are two industries showing widest gaps.
b. TV is the most popular channel to advertise products in researched countries
TV continues to be the most important advertising and media source providing customers with information about most of researched brands and industries in not only Vietnam but also other researched countries. While website is a second popular advertising channel in half number of researched countries, it ranks third in Vietnam. However, this channel as well as SNS (Social Network Service) is increasing its importance to brands’ marketing strategies due to rapid growth in access rate of young users thus promising a new customer approaching method.
c. Foreign brands seem to continue their dominance in Vietnam
Foreign brands continue to dominate the market with 8 brands in top 10 while there are only 2 representatives from the local group. Despite score loss, Honda increases 1 position from 2013 and become leading brand with highest overall score. Apple and Microsoft have made giant step to position in top ten overall score list in 2014. The two local brands suffered serious ranking declined when Vinamilk fails to maintain its presence in top three and Trung Nguyen decrease its position to bottom stage
4. Table content
| 1. | About The Project and Report |
| 2. | Industry analysis |
| 2.1. | Difference by country groups |
| 2.2. | Difference between Vietnam & Other developing countries |
| 2.3. | Industry in Vietnam |
| 3. | Brands in Vietnam |
| 3.1. | IT/Electronic |
| 3.2. | Drink |
| 3.3. | Telecom |
| 3.4. | Internet-related |
| 3.5. | Sporting |
| 3.6. | Automaker |
| 3.7. | Food |
| 3.8. | FMCG |
| 3.9. | Restaurant |
| 3.10. | Finance |
| 3.11. | Clothing |
| 4. | Appendices |
4. Further Information
This report is completed on March, 2015 that covers information of the previous year. As the first Japanese market research firm in Vietnam, we understand business context and win customers’ trust by providing:
- Top Tier Problem Solving
- Quality Assurance
- Language Barrier Free
- Local Specialization
To purchase the full report, please register and specify your requirements at here, or contact us via (84) 4 3978 5165 or (84) 8 3910 391
Vietnam 2009 Insights into comsumption trends and lifestyle
* Time : 05/2009-06/2009
* Survey method : Face-to-face interview at appointed places
* Target : interviewees aged from 20 to 60
Excutive summary* Demographic profile
* Household finances
* Media access
* Personal consumption trends and lifestyle
* Household durable ownership
* Attitudinal trends
・01 FULL REPORT (230 pages in English or Japanese – hard copy)
・01 CUSTOMIZED REPORT (Introduction + Executive Summary + 1/5 topic in English or Japanese – hard copy)
For details on the survey and report, please contact B&Company Vietnam.